Crown Club is the unofficial fan union of the Charlotte Hornets. They organize events, tailgates, away-game trips and more. Season Memberships are offered that include merchandise, food at events and other perks.

They were seeking a new design for the ‘23-24 Season Membership t-shirt. The shirt would be given to all who join the club before and during the season.

Inspiration was drawn from vintage NBA merchandise which is popular amongst the Charlotte fanbase.

We worked together to design a t-shirt that drew from 90’s vintage merchandise. The goal was to align with the team’s brand while maintaining a unique look for the club.

In addition to the shirt design, we produced promotional materials for social media posts.